Masterful Blogging
How to Boost Your Brand and Showcase Your Expertise

Masterful Blogging is the ideal guide for you if you are blogging to enhance your reputation and the reputation of your business, increase your online visibility, promote trust, and build your credibility. That will go a long way to allowing you to develop and enhance your personal brand. Blogging is a great marketing tool that will enable you to generate more traffic and acquire more leads. The book covers the process, step by step, of how to master blog writing and how to turn it into an art form that will strengthen your brand and position you as a subject matter expert.

This book explains how we did it, and how you can do it too.

You’ll Learn How to:

  • Increase your reputation and visibility online, become more credible, and enhance your trustworthiness by using blogs as an effective marketing tool.
  • Engage your target audience through blogging, which can increase business significantly. Writing effective blogs will boost your reputation, promote trust, and build credibility.
  • Create an extraordinary social media content strategy, optimize your blogs for search engine optimization, and promote your blogs effectively.
  • Showcase your expertise through your blogs, which will enable you to increase traffic to your website and build new, solid, enduring relationships with your online connections.
  • Break down the elements of a blog and excel at each element for maximum results from your readers. The book will give you a thorough understanding of what is behind blogging.
  • Use blogs to generate more traffic and acquire more leads. Your blogs will position you clearly as a subject matter expert in your field.
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  • In a fast-paced industry it is crucial to ensure quality content and the appropriate tone in messaging and expert exchanges.

    Lisa Y. Bullard, MBA

    Director, On Point Communications
  • Here is a chance to learn from the expert! I have been reading Carolyn's blogs for years. They are my go-to source and will increase your readership and market awareness.

    Sara Basson, Ph.D., MBA

    Accessibility Evangelist at Google
  • If I have to think about somebody with a great experience in publications, the first name coming to my mind is Carolyn Cohn's.

    Ricardo Maamari, MD, NCMP

    Medical Director
  • This savvy blogger's tips gives you the tools to boost your confidence and effectiveness to leverage blogging successfully for your business.

    Kathy Salamone

    Director, Marketing Communications
  • Finally! A how-to book that's an essential primer for anyone who wants to overcome the obstacles of writing on the world-wide web.

    Philip Smolen

    Writer/Editor at Smolen Ink, LLC

Carolyn Cohn

About the Author

Carolyn Cohn is the Chief Editor of CompuKol Communications LLC. Carolyn has a wealth of experience in business writing as well as having a strong editorial background.

At CompuKol Carolyn manages all of the company’s writers, journalists and editors as well as writing, editing, and publishing several business blog articles a week on a consistent basis, which are syndicated globally.

Carolyn has run several editorial departments for other companies in the past. She has many years of editorial experience and her expertise covers a wide range of media, such as online editing, and editing books, journal articles, abstracts, and promotional and educational materials.

Throughout her career, Carolyn has established and maintained strong relationships with professionals from a wide variety of businesses. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.